How to sell a project to your competitor? Documents, Warnings, Considerations

I’ve created a simple SaaS (Software as a Service) project that helps small towns improve their tourism websites and apps easily, fast and paying a small fee each month.

Why I want to sell it?

I’m moving to the Netherlands and I will not have enough time to develop it. It is for small towns, so there will be many problems with meetings, and so on.

Why to my “competitor”?

  • They are bigger and can offer this service.
  • They trust me, tried to hire me a couple of weeks ago.
  • This project can generate synergies with their business model.
  • Got access to the CEO.

What are my concerns?

I want to propose it, but I don’t know how to start. I have the design, the development and examples. The system is straightforward and I’m creating documentation to simplify/explain it even more.

I don’t want to get copied, although that would require a good investment on their side, so I think that it isn’t very smart.

  • What should I give them?
  • How can I see if there’s real interest?

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How to sell a project to your competitor? Documents, Warnings, Considerations

I’ve created a simple SaaS (Software as a Service) project that helps small towns improve their tourism websites and apps easily, fast and paying a small fee each month.

Why I want to sell it?

I’m moving to the Netherlands and I will not have enough time to develop it. It is for small towns, so there will be many problems with meetings, and so on.

Why to my “competitor”?

  • They are bigger and can offer this service.
  • They trust me, tried to hire me a couple of weeks ago.
  • This project can generate synergies with their business model.
  • Got access to the CEO.

What are my concerns?

I want to propose it, but I don’t know how to start. I have the design, the development and examples. The system is straightforward and I’m creating documentation to simplify/explain it even more.

I don’t want to get copied, although that would require a good investment on their side, so I think that it isn’t very smart.

  • What should I give them?
  • How can I see if there’s real interest?

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How do I know why people prefer our competitor’s web site?

First let me explain the context:
We have a web site that helps people to find jobs (e.g. https://www.careerbuilder.com/ https://www.glassdoor.com/index.htm )

In our country, there are some web sites that have the same purpose but there is one prefered by people. Obviouly it isn’t ours.

We want to do a research about the perception of our site and our competitor in order to find out why people prefer the competitor.

I thought about making some kind of A/B moderate live testing: Recruit several users, half will test our site and the other half our competitor’s web site. The same tasks will be performed by both.

But I sill don’t know if this will work.

Could somebody recommend me a test that help us to obtain significant feedback? Or is there another way to find out why people prefer our competitor’s site?

Thank you very much.

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Is competitor’s name in website URL allowed? [on hold]

Is it allowed to use your competitor’s name in a path of your website URL?

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Is competitor’s name in website URL allowed?

Is it allowed to use your competitor’s name in a path of your website URL?

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If a company finds their tag sponsored by a competitor do they have recourse?

There are a number of questions on Meta about whether it is OK to sponsor a competing product and the answer seems to be that this is acceptable. What happens if the owner of a trademarked name finds a competitor is sponsoring the tag for their product using the trademarked name? When this happens with domain names, social networking account names and many other situations online and in meatspace, the owners have recourse to claim the names. Is there any recourse here for that situation?

In particular, if a trademarked name draws a lot of traffic then by definition the trademarked name has value. If the value of that name is then used to generate revenue for SO and/or a competitor of the trademark owner, and to the detriment of the trademark owner, that would seem to be skirting the line of trademark infringement. There is a principle that in order to maintain ownership of a trademark one must defend it against infringing uses so, if in fact this can be seen as infringement, the policy of allowing sponsorship of competitive tags is just trolling for lawsuits.

Presumably, this legal issue will have been reviewed thoroughly and Jeff isn’t really “trolling for lawsuits.” That’d be just crazy. So I’m guessing there’s a policy about trademark owners reclaiming tags sponsored by competitors, but if the answer is posted it’s been evading my searches.

Examples:

  • tomcat
  • weblogic
  • websphere

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